Monday, 9 January 2017

CASE STUDY: Molecules to Market

This module introduces students in the Faculty of Science to the application of science for economic and social benefit. Online background materials introduces specific examples of successful and unsuccessful commercial applications, for example how new drugs have been discovered or have failed. Suitable examples are available to suit students from different departments, and will be discussed in facilitated discussion group sessions. Students are also introduced to the structure of a business plan. Working in groups of six, students will develop an idea for a business that they might set up in an area of their choice, and each group will present their proposal in the form of a poster.